Verdi Nieto

Diana Verde Nieto is an entrepreneur, change-maker and author who has been the backbone behind many social and environmentally responsible sites. In 2002 she founded Clownfish, a pioneering global sustainability consultancy which was sold in 2008 to Aegis Media. Since then she has continued her plight for social action through Positive Luxury, a site she founded, which is the UK's first online consumer guide to living positively.    

Positive Luxury bridges the cam between corporate social responsibility (CSR) and marketing, by giving consumers access to brands' social and environmental actions in a simple, jargon-free language at the point of sale. Diana helped global organisations such as Unilever, Coca-Cola and Nike, amongst other clients, with their sustainability programs. A unique fact about Diana was that she was trained by Al Gore at the Alliance of Climate Protection.

Picked for the World Economic Forum’s Young Global Leader program in 2011, Diana sits on the advisory board for the YGL/World Economic Forum community and is a member of the Global Agenda Council for Sustainable Consumption.

To read Diana's interview with the ACN please click on the image below.

Diana Verde Image Cropped